Gold Canyon, Az

Gold Canyon, Az
New Years Day 2015, Gold Canyon, AZ

Sunday, February 1, 2015

Super Bowl XLIX Commercials

What a game.  Perhaps the best Superbowl game I've seen and other than last year there have been some good ones the past few years.  Before the game we took Charli for a walk around the Park and there were lots of people setting up their TVs and munchies for outdoor Patio Parties.  There will be lots of disappointed Seahawks fans in the park tonight as there are lots of left coasters staying here.  While I have never been a big Seahawks fan I would cheer for just about anyone before I cheer for a team coached by Belichick.  Perhaps the most arrogant coach in history, at least thats how he comes across when he is in front of a microphone.  In saying that I have so much respect for Brady.  He just keeps his cool and keeps coming back and making plays.  Very Montana like.

For all those Bomber fans reading this, and no you don't have to identify yourselves, Chris Matthews had a great game.  Played like he did for the Blue and Gold back in 2012.  I'd say his options for next year just got a whole lot better.  Don't think we'll be seeing him back in the CFL anytime soon.  Jon Ryan, a former Bomber and Saskatchewan native, also had a very good game.  At one point he was averaging 46 yards per punt.

Enough of the game, lets get to the real reason the Superbowl is the most watched TV event in the world.  The Advertisements and the Half-Time Show.  For those of us who reside north of the 49th, while we can get the game in the Great White North, most of the US commercials are replaced with ads for Canadian Tire or Karcher Pressure Washers.  The Ad time was running at $4.5 million for a 30 second spot this year.  It seems that as the Ad time gets more expensive there is less creativity and in general they are entirely too serious.  Perhaps with that much money at stake doing something wacky is a little too risky for most companies.

Lori and I each rated the commercials and our top picks saw a 4 way tie.  We gave the nod however to Budweiser.  How can you vote against a puppy and the Budweiser Clydesdales.  I will say though they are getting a little predictable and I'd suggest their Ad team try to think out of the box next year.  Fiat had a nice little ad involving a Viagra pill which was kind of funny.  On the serious side the NFL did an Ad about spousal abuse and after the year they have had with the Ray Rice incident followed by Adrian Peterson thinking it was ok to beat his child with a switch I guess they figured they had to do something high profile to resurrect their image.  The commercial was actually well done but the proof that the NFL has changed is not about putting an Ad on TV but how they deal with the next star that commits an abusive act.  The last spot in our tie was by "Always" regarding stereotyping adolescent girls and resulting poor self image.  Good Ad but as I said pretty serious stuff for a 30 second spot during the Superbowl.  I think people will remember the message but will probably forget that the Ad was for feminine napkins.  A Win the Battle, Lose the War scenario.

A few other commercials that were creative, cute and funny, in no particular order:
BMW I3 - Bryant Gumble and Katie Kuric in a cute little schtick.
Snickers - members of the Brady Bunch turn mean till they eat a snickers and are restored to their usual sickenly sweet selves
Nationwide Ins. - girl thinks she's invisible till she tries to kiss Matt Damon and he see's her.
Kia - with Pierce Brosnan playing off his action movie persona
Victoria Secret had a similar commercial to previous years, same message, same gorgeous girls, lots of curves and very little clothing.  Why mess with success.
The Go Daddy girls were absent this year which was a bit of a disappointment.

If you want to see the commercials just do a search for Super Bowl Commercials 2015.

Now for the Half Time Show.  Katie Perry was as usual, a joy to watch.  Thought the sound was "off" as it was really hard to hear her voice over the music.  The special effects were fantastic and hard to believe they set all that up in a few minutes and took it all down again to play the 2nd half.  That Kravitz guy was ok but they could have left the rapper at home.

Thats it for today.  We are off on a road trip tomorrow to see the Boyce Thompson Arboretum and the Roosevelt Dam.  Should have lots of good pics when we get back.